In terms of screens, it’s what’s on them that counts and we’re proud to spotlight, via this marketing campaign, our assist to all households throughout the UK by delivering daring, multi-genre and age acceptable content material that enriches kids’s skills to attach with others, specific their concepts and develop important communication expertise – while protecting them entertained! — Patricia Hidalgo, Director of BBC Kids’s and Training
Majority of fogeys involved about kids’s display screen time post-pandemic, but acknowledge advantages in creativity and communication, in line with new BBC survey
BBC Kids’s and Training survey dad and mom throughout the UK on their attitudes in the direction of screens.
79% dad and mom really feel that kids have used screens extra because the pandemic.
While 67% dad and mom really feel involved about what their baby is watching, dad and mom do see actual worth in screens, with 65% agreeing that they’ve the power to foster creativity and communication.
93% dad and mom are excited about academic programming for his or her kids.
51% dad and mom say that training is a very powerful factor with regards to what kids are watching on screens, adopted by 30% saying leisure.
70% saying that it is vital that the content material their baby accesses comes from a trusted supply.
A brand new UK-wide survey by BBC Kids’s and Training reveals that almost all of fogeys surveyed are involved about their kids’s display screen time post-pandemic. Regardless of these issues, dad and mom recognise the constructive impression of screens on fostering creativity and communication, emphasizing the significance of offering high quality and trusted content material to assist kids’s improvement. The survey kinds a part of BBC Kids’s and Training’s marketing campaign so as to add nuance to the controversy surrounding kids’s relationships with screens.
The survey reveals that kids’s screen-time is growing, with 79% of fogeys feeling that their kids have used screens extra because the begin of the pandemic.
Whereas 67% dad and mom really feel involved about what their baby is watching, dad and mom do see actual worth in screens, with 65% agreeing that they’ve the power to foster creativity and communication. The correct content material is subsequently believed to have a constructive impression on kids’s improvement with a concentrate on essential ‘softer expertise’ discovered outdoors the classroom.
The survey, which was carried out by Survation on behalf of BBC Kids’s and Training and concerned greater than 2000 dad and mom throughout the UK, highlights that parental issues round screens stem from the presence of violence (35%), the addictive nature of sure content material (26%), and using foul language (21%).
Amidst potential issues round sorts of display screen content material, 70% of fogeys mentioned that it is vital that the content material their baby accesses comes from a trusted supply.
Recognising the worth and wish for high quality content material, it was revealed that 93% of fogeys are excited about academic programming for his or her kids. In terms of what kids are watching on screens, 51% of fogeys think about training as a very powerful issue, intently adopted by 30% who prioritise leisure.
Towards the sensation that kids are utilizing screens extra, the survey dispels the notion that oldsters universally really feel responsible about giving their kids entry to screens. 55% of fogeys admitted they don’t expertise guilt when offering their baby with a cellphone, although 83% say you will need to restrict your baby’s display screen time, which means that high quality over amount is a crucial issue to folks.
Patricia Hidalgo, Director of BBC Kids’s and Training, says: “The controversy round kids and screens is usually a tough one for fogeys to navigate. As a public service providing that has earned the dependable belief of British households, the BBC is in a singular place to handle this. In terms of screens, it’s what’s on them that counts and we’re proud to spotlight, via this marketing campaign, our assist to all households throughout the UK by delivering daring, multi-genre and age acceptable content material that enriches kids’s skills to attach with others, specific their concepts and develop important communication expertise – while protecting them entertained!”
Again in April, stars together with Claudia Winkleman, Konnie Huq and Gabby Logan launched BBC Kids’s and Training’s marketing campaign into screens in a video that set out the place many adults discover themselves. “Us dad and mom can’t appear to win. We really feel responsible after we say no to them — however even worse after we say sure,” they are saying, “and giving in to the nagging solely opens the door for judging glares from others. Nevertheless, isn’t it time to shift the chat from ‘screens are dangerous’ to ‘it’s what’s on them that counts’?”
Elsewhere, BBC Artistic have launched an inspiring new TV spot ‘The Sq. Eyes’ in collaboration with Blink Ink and directed by Sam Gainsborough. This 60-second stop-motion animation reassures dad and mom that screens, when used responsibly, could be a tremendously highly effective toolfor their kids. This movie assures dad and mom that on the BBC there’s useful content material they will belief. The concluding message of: “Screens, it’s what’s on them that counts” is a reminder of the ability of BBC content material in serving to to develop curious, form and artistic younger minds.
EG
Notes
Survey carried out by Survation throughout 11 – 15 Might 2023
Inhabitants sampled: Dad and mom aged 18+ within the UK
Pattern dimension: 2,010
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